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5 Things Brokers Do That Make Buyers, Sellers Weary

July 16 2018   |   Sunita Mishra

The business of property brokerage is never out of fashion. In fact, many have made their fortunes helping others buy and sell properties. The fact that there is no need to have fancy degrees or expensive training to become a successful property brokers makes it a dream job for many. Some soft skills will do the trick. While you work towards becoming a successful property broker, we tell you what not to do to achieve the task quickly.

Non-stop talking

This is one of the major reasons customers will stop taking your calls. You just go on and on talking, sounding pushy and impatient at the same time. Not a good combination at all. In fact, your excessive talking could also lead your customers to believe in your lack of seriousness. Try to maintain the weight of what you say. Your words should not appear like meaningless rumblings.

The know-it-all approach

You often think that a buyer is making undue demands and a seller is looking to get unreasonably high prices for his property. You might be tempted to give them a piece of your mind in so many words. Hold that temptation. Never forget the fact that these customers are paying you to advise them. Do explain to them the truth without sounding overbearing. You do happen to be the expert but your primary role is that of an advisor.

Impatient hearing

Before you start spreading before a customer your platter of great choices, it is imperative for you to listen to them. What sounds great to you may not be as great for the customer. Get them talking and take all the details from them before you start doing the talking. A patient advisors will also see his customers restoring their faith quickly in them. It is imperative to pay attention to all your customer says at all times. If they want to walk out of a deal at the final stage, there is no reason for you to lose heart or temper for that matter. These will be the times when your skills will be tested. Though they have not been of immediate benefit, these people are going to tell their friends and neighbours they dealt with a great an advisor. This is how business grow.

Lack of punctuality

Your laidback approach towards life might be your personal choice but punctuality is of key concern if you want to achieve success as a property broker. You meet the client half an hour late than the appointed time and think it's alright. The client called you a couple of times in the meantime which you did not think necessary to answer as you were on your way. Such things are a great put off and may cost you your business in the long run. The rule of thumb is, everyone is busy and we have to follow a timetable.

Shortcuts to success

This wealthy client comes to you who seem not to have a clue about the market conditions. If you played your cards right and maneuvered a little, you could earn a great sum in just once deal. Well, no denying that. But, sooner or later, your shady dealings will be exposed which will land you and your business in trouble. Stay away from such shortcuts, no matter how tempting they seem.




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