Lodha Group partners with Philippe Starck Partners

Lodha Developers, Mumbai's premium real estate developer, have announced the appointment of yoo inspired by Starck, the yoo design brand under the Creative Direction of Philippe Starck, to design a new residential development at New Cuffe Parade, Mumbai. yoo is universally renowned for its inspiring design that aims to help people live better. The residences at New Cuffe parade will embody this philosophy, appealing to the sophisticated design sensibilities of Mumbai's globally-conscious design and fashion aficionados. Philippe Starck is one of the most celebrated designers in new design style.  Over four decades, he has liberally spread his creativity and ideas across the design landscape, leaving his mark on everything from the French Presidential Elysee palace, to hotels, restaurants motorbikes, luxury mega yachts and even toothbrushes. R Karthik, Chief Marketing Officer, Lodha Group said, “With an uncompromising appreciation for quality, today's discerning buyer is also mindful of cutting-edge global trends, is widely travelled, exposed to the latest style vignettes and truly wants a superlative experience. Through New Cuffe Parade and 'yoo inspired by Starck' we are set to redefine the notion of luxury living in Mumbai.” yoo was founded in 1999 by Philippe Starck and John Hitchcox in a shared vision to help people live better through good design. Since then yoo has been working with international developers on a multitude of residential, hotel and commercial projects throughout Asia, Australia, Europe, Africa, North & South Americas and the Middle East and is responsible for the design of over 10,000 homes in 31 cities. Lodha Group is a pioneer in India's luxury real estate. Their partnership with yoo commenced in early 2011 with the launch of Lodha Fiorenza, Mumbai's first designer homes designed by Jade Jagger for yoo. source: http://www.indiainfoline.com/Markets/News/Lodha-Group-partners-with-Philippe-Starck-Partners/5321140055