Stop Having A Tough Time Selling Your Resale Home

A resale apartment in India, like any other product in the market, deserves proper marketing. Buyers make huge investments on new apartments in India, and whether it is their intention to resell or to settle in it, they demand value for money. For that reason, if your home was on the marketplace last year but did not catch the attention of any buyers, there must have been something which is preventing them from making an investment on it.

That upsetting factor could have been the price, the architecture, the location, the neighbourhood or any other reason. What is important for you, though, is to figure that reason out and work on it so that you could resell your home this year. A thorough market research of last year can inform you about the trends and give you a deeper insight into consumer psyche. You cannot do much about the location or neighbourhood, but you can definitely work around the price or the architecture.

Weird doubts need consideration

Resale apartments in India have an air of obscurity around them when they enter the market. Buyers have all kinds of questions in their minds, like what if the price was too high, is the home on the verge of collapsing or is it haunted? Maybe that last one isn't a common worry, but successful reselling implies clearing these doubts concerning your property.

Get sorted, professionally

Hiring an agent is suggested to relist your property and make it more desirable to the customers than the previous year. If overpricing was the reason for lack of interest, it does not mean you have to make drastic reductions. A small reduction can send the price range in a lower bracket attracting more buyers who fall in that category. If you have listed your property on the property websites, the price cutting would mean your product, the resale home, will reach out to more people who have subscribed to the email alerts for prices below a cut-off range.

Stunning visuals mean great first impressions

Have you ever stood outside a pizzeria looking at a big and attractive photograph of a pizza with mouth-watering melting cheese and toppings, only to go inside and feel disappointed when you find that the pizza did not really meet inflated expectations? The point being that good visuals make a lot of difference in the consumers' mind. A resale apartment in India may be adorned with priceless furniture, exotic architecture and expensive flooring, but if you click a picture on a dark cloudy day to attract buyers, they would only think it is an overpriced Victorian ruin worthy of turning into a museum and not a home. Make sure there is sufficient lighting in the rooms while you are clicking photographs for display, rent a DSLR if you have to, or better still, hire the services of a professional photographer.

Stage ready, engage audience

After captivating visuals, staging is the most important aspect of reselling your home. It's a good idea to follow up first impressions with elegant presentation methods to hook potential buyers, so decorate your place with zeal so the visitors cannot say no to owning that beauty.

Location matters

The value of the home also changes according to the locality. For example, resale flats in Noida are commanding high prices due to the upcoming metro extension, among other big projects in Delhi NCR.

Reselling can be tricky, but if you prepare in advance and follow these suggestions, you can do it successfully and get a good price.