The Growing Trend of Theme-based Homes
Picture a scenario where you step out of your home, take a few steps and when you look around you find Disneyland to your left and the entire country of Spain to your right! Unbelievable, isn't it? This, however is becoming a rising trend in India with numerous projects and townships based on popular foreign themes.
Trends keep changing and so do innovative methods to keep up with these altering trends. With an upsurge in the Indian realty sector, the market is brimming with residential and commercial projects and magnificent townships. To stand out in this crowd of almost identical projects, some of the builders are taking innovative steps and launching 'theme-based projects' ranging from cultural themes like Spanish, Greek and Mediterranean to interest-related themes like sports, Hollywood, etc.
Customer needs too are evolving. Gone are the days when home buyers were fascinated by amenities like swimming pool, clubhouse, gymnasium and indoor game rooms. People now are looking for larger-than-life, glamorous concepts. This is especially the case with high-end buyers who have travelled the globe and have had a glimpse of an alluring outside world. This in turn has shaped their lifestyle aspirations and they want their dream home to be a reflection of the same.
Below are some of the popular theme-based projects in the country today:
TATA Housing - La Montana (Mediterranean)
La Montana is a marvelous project by TATA Housing. Occupying the prime location of Talegaon, Pune, the project offers an abode that exemplifies stylish architecture and tranquil surroundings of the Mediterranean regions. It has been designed by renowned US-based architects, F+A. From arches, porticos to cut-stone facades and railings, Tata Housing La Montana is every bit Mediterranean.. The lush greenery and beautifully landscaped gardens only add to its charm.
Amit Housing - Bloomfield (Singaporean)
Bloomfield is a Singaporean-themed township developed by the prestigious real estate company, Amit Housing. Ideally located in Ambegaon Budruk, Pune, the project offers spacious and well-built apartments, bungalows and villas that illustrate the lively and diverse culture of Singapore. Italian marble flooring, veneer finish doors, Jacuzzi, steam bath and landscaped gardens drenched in the spirit of Singapore make it a perfect destination for a lavish lifestyle.
Prestige - Lakeside Habitat (Disney)
Lakeside Habitat, a project by the renowned developer Prestige Group, is one of the phenomenal new launches by the company. Overlooking the Varthur Lake in Whitefield, Bangalore, the project spans across 102 acres of land and offers 3470 units of brilliantly constructed apartments. Inspired by Disney, the project also includes a skating rink and a colourful play area for children.
Supertech Romano (Roman)
The eminent developers Supertech Limited has come up with its unique residential project, Supertech Romano, in Noida. Spanning across a total land area of 17 acres, the project is inspired by Roman architecture and illustrates a perfect blend of classic and modern Rome. Nestled away from the hustle bustle of the city, it provides a serene environment for a refreshing and royal lifestyle.
Arihant - J P Morgan- Villa Viviana (Spanish)
Villa Viviana is a Spanish themed township in Maraimalai Nagar, Chennai. It is a joint venture of Arihant Housing and J P Morgan. Spread over 45 acres of land area, the project offers luxuriously built 3 BHK and 4 BHK villas that are built in keeping with the Spanish culture and architecture. Viviana brings out the essence of the Spanish lifestyle in its design and structure.
The popularity of theme-based housing in the Indian real estate market clearly indicates the imminent change in the Indian lifestyle. A lot is coming up in this section of the market, to suit and meet the needs of the new India.
For more information on theme-based projects, visit PropTiger.com