This Selling Strategy Is A Hit For Luxury Real Estate

Sellers as well as brokers ensure that a property is well staged for the buyer. However, some buyers may not want to see the property the way a seller has staged and this only hinders their vision. To ensure that a buyer can visualise a home of their choice, brokers and sellers are now trying a new property-selling strategy – white boxing. This new strategy that has emerged in the West lately shows how a homebuyer can create a home of their imagination from scratch.

So, what is white boxing?

Home sellers in the West are trying a new strategy to sell the property faster. A completely opposite of home staging, this strategy believes in serving a property completely and ripped off. This strategy is known to allow homebuyers to bring in their designers and they could give a complete customised look to the property without a pre-staged design to hamper their imagination. A raw property allows both buyer and designer to see the property the way they want to from both inside and outside.

But, why is this strategy seems to be working for only luxury properties?

This strategy is known to be working especially for high-end luxury properties where the homebuyers are particular and invest heavily in doing the interiors of their property. It is said that the ultra-wealthy prefer designer-ready property over move-in-ready property.

However, you need to be careful

In case you are planning to sell your property using this strategy, make sure that there are certain unique selling points of your property that could capture the potential buyers. A good location, a breathtaking view or well-developed infrastructure could be those points.