Developers Gear Up For Festive Season To Raise Sales

India is a land of many festivals. During the last quarter of the calendar year, from Navratras until Diwali, the real estate sector becomes extremely active. Religious sentiments of the buyers drive them towards doing important purchases. Real estate assets are seen as important purchases. People do not decide to buy property overnight, because such expensive purchases demand good research. So, both buyers and developers research for a long time, but they buy property in the festival season. Making the work easier for the buyers, developers across the country come out with various offers, schemes and discounts to lure customers during the festive season. Developers wait for these months throughout the calendar because more sales happen during this time.

With the onset of the festive season, developers in the NCR region are gearing up to offer their best in order to generate higher sales. Following are the deals provided by developers to prospective buyers.

Gaursons India Ltd

Gaursons India Ltd has come up with many good offers for customers. Its first offer is valid across 500 ready to move in flats in four of Gaursons projects: Gaur City and Gaur Saundaryam in Greater Noida West, Gaur Sports Wood in Sector 79 Noida and Gaur Cascades in Raj Nagar Extension. The company has offered six benefits that include loan availability upto 90 percent (80+10), no registry charges, no service tax on select units, EMIs beginning from the next financial year, 21 assured gifts and a customised payment plan. The second offer is valid only on Gaur Yamuna City located along Yamuna Expressway. The company is providing benefits such as booking amount of Rs 21,000 to be paid for the first ten months, and no EMIs till possession. Since this is Gaursons' 21st anniversary year, the company is assuring 21 gifts, and all the bookings made during this offer will qualify for a lucky draw to be held on the Christmas Day this year. The grand winner will get a brand new car. Manoj Gaur, President CREDAI-NCR & MD, Gaursons India Ltd. says, “For a property purchase decision, this is the best time in the market as developers offer the best deals which cannot be witnessed throughout the year apart from the festive months. As a result, buyer turnout tends to be more along with higher sales.”

Paramount Group

NCR realty major Paramount Group has many offers for buyers interested in three of its ongoing projects: Paramount Floraville at Sector 137 Noida Expressway, Paramount Emotions at Greater Noida West and Paramount Golf Foreste at Greater Noida. Its offers include free modular kitchen, 1 free Air conditioner(1.5 Ton), free wardrobes, price guarantee, double delayed penalty charges, 1 free car parking, no loan processing fee, free maintenance for 2 years, customised payment plan, first transfer fee free, free club membership and 1 free KVA power back up. “We have offered a variety of benefits for all of our prospective buyers across our three major ongoing projects. We are anticipating the market to perform strongly during the Navratras as sentiments are positive and most buyers prefer this time to invest in property”, shares Ashwani Prakash, Executive Director, Paramount Group.

Ajnara India Ltd

Ajnara India Ltd offers many great deals for nine of its projects: Ajnara Homes and Ajnara Le Garden at Greater Noida West, Ajnara Integrity in Raj Nagar Extension, Ajnara Gen X in Crossings Republik, Ajnara Ambrosia, Grand Ajnara Heritage and The Belvedere in Sectors 118, 74 and 79 Noida respectively, Ajnara Daffodil and Ajnara Elements in Sector 137 along Noida Expressway. The offer of Ajnara India Ltd includes free modular kitchen, free wardrobes, free club membership, no bank loan processing fee, free installation of electric meter, no first transfer fee, no price escalation, EEC & FFC charges waived off, booking at a cost of mere Rs. 50,000, and referral benefit for new customers and customised payment plan. “Every year during this time, we witness a steep rise in footfall of the customers along with sales queries. By offering freebies and schemes, we intend to offer the best deal for the customers who prefer festive season for buying a property”, feels Ashok Gupta, CMD, Ajnara India Ltd.

Antriksh India

Antriksh India has come up with an interesting offer during this festive season. The company is offering fully furnished/loaded apartments for its project, Antriksh Grand View, located at Sector 150 along the Noida Expressway. The apartments will come loaded with air conditioners in all rooms, electrical fittings, lights, modular kitchen and woodwork. “Rather than offering a property, we want to gift a home to all our customers willing to make a purchase at Antriksh Grand View. By offering a fully furnished home, the property will welcome the buyers rather than the buyers welcoming the property. Like every year, we are expecting the market to perform better than other months in the calendar year and real estate sector of NCR is sure to reap out the benefits in the upcoming few months”, says Rakesh Yadav, Chairman, Antriksh India.

Saya Group

Saya Group has come up with two separate offers for two of its projects, Saya Gold Avenue in Indirapuram and Saya Zion in Greater Noida West. For Saya Gold Avenue, there is a special payment plan (40:20:30:10) in which 10 percent amount needs to be paid on booking, 30 percent within 45 days, 20 percent on casting of 16th floor, 30 percent on casting of top floor and 10 percent remaining at the time of offer of possession. For Saya Zion, an exclusive flat rate of Rs. 3,599 per sq. ft./ Rs. 38,740 per sq. mtr. is on offer. This will include everything barring electric meter, power back up, IFMS, club development fee and lease rent. “We understand and value our customers' hard earned money, and it is extremely vital that spending is worth the cost. Most buyers wait for this time of the year to make their property purchase and it is imperative that the market should respond equally well. Keeping this in mind, we have offered schemes that should either help buyers looking for flexibility of payments or those who are looking for a budget housing in developing regions of NCR”, avers Vikas Bhasin, MD, Saya Group.

 Gulshan Homz

Gulshan Homz has introduced a subvention scheme on their ongoing project Gulshan Bellina, located at Greater Noida West. This offer will allow buyers to pay just 10 percent as the booking amount and the rest at the time of possession. “With the government bringing changes to promote the market sentiments in the form of flexibility towards affordable and rental housing during the budget speech and implementation of RERA, buyer's queries have started to increase significantly as they feel more secured towards transacting. This added with developers offering unique payment plans and freebies will help the market to bounce back this year. This time we are predicting 5-10 percent growth in NCR's realty market's sales numbers against last year's festive season which will help the market to gain back the lost momentum”, says Deepak Kapoor, President CREDAI-Western UP & Director, Gulshan Homz.

Airwil Infra Ltd

Airwil Infra Ltd has come up with an offer that assures all customers of its project Conac, located in Sector 113 Noida with an exciting deal. The project offers 180 villas. All the 180 customers will be the winners from a lucky draw. Each customer will be a part of one of the three lucky draw deals. First lucky draw will announce 40 winners, in which two winners will get 90 percent discount, 80 percent discount for three winners, 70 percent for four winners, 60 percent for five winners, 50 percent for six winners and 20 percent for 20 winners. The next set of draw will declare 100 winners, in which 30 will get an Audi A4 car, the next 30 will get an Audi A3 and the remaining 40 will get a Mercedes B Class. The final set of draw will see the remaining 40 customers getting fully furnished villas. The total amount to be spent on this entire festive season deal will cost the company more than Rs 100 crore. “By coming out with such a deal we wanted all our customers of our project Conac to have a memorable festive season this year. All the 180 villas in the project will see 180 winners. Sentiments are positive during festive season and buyers prefer this time of the year for property purchase and if they get the desired deal, they buy the property without giving a second thought”, explains Vikash Bhagat, Director, Airwil Infra Ltd.