Housing.com redefines real estate visualisation with next-gen 3D, AR and VR innovations

The company is first to innovate and still building on its legacy of transforming real estate visualisation since its inception.

January 22nd, 2025: India’s No. 1 real estate app, Housing.com, introduced 3D, augmented reality (AR) and virtual reality (VR) tools a decade ago, revolutionising the home-buying experience. Building on this foundation, the platform has now launched a next-generation suite of these technologies, providing home seekers with an even more immersive and automated property exploration experience. This development reinforces Housing.com’s leadership in the proptech space and its commitment to innovation in real estate.

Adding to the immersive experience are two major AR and VR innovations: DigiAR and Digitour. DigiAR, an augmented reality solution, enables buyers to view full 3D prototypes of property designs as envisioned by developers. Accessible through WebAR, DigiAR allows users to visualise digital property replicas over real land plots, bringing a highly interactive and lifelike dimension to the search experience. Complementing this, Digitour in VR provides a fully immersive virtual “walk-through” of properties using pose tracking and near-eye 3D displays, allowing buyers to evaluate properties in detail without needing to be physically present. This VR solution is particularly advantageous for remote buyers who want to explore a property in depth before making any decisions.

Expanding on the innovative capabilities of Housing.com's nextgen 3D product suite, the new tools set a benchmark in immersive real estate experiences. The suite features DigiPlot, offering a comprehensive 3D view of land plots, distinguishing sold and available spaces while showcasing proximity to key landmarks. Digislate empowers agents with real-time project insights, fostering trust by presenting up-to-date visuals and details during client meetings.

Digiport and Droneview take visualisation to the next level with interactive masterplan tours and aerial perspectives, providing a complete sense of layout and connectivity. Rounding out the suite, Floorplan 3D, powered by AI and ChatGPT, transforms 2D blueprints into detailed, interactive 3D models, letting buyers experience their future homes in detail. This suite ensures users make confident, well-informed property decisions with ease.

These next-generation technologies aim to deliver a superlative consumer experience with an interactive and engaging journey that not only enhances understanding of individual properties but also brings the surrounding localities to life. This suite of innovations is designed to enable informed decision-making, reduce time and costs, and ultimately provide a richer, more accessible experience.

Through advanced algorithms, these tools cut down manual intervention, significantly lowering costs by over 70% and speeding up the turnaround time for floor plan creation. Buyers can now intuitively grasp spatial layouts and design elements, enhancing their comprehension of the property—all from their digital devices.

“These visualization initiatives are about creating meaningful experiences and adding value for our users,” shared Sangeet Aggarwal, Head of Product at housing.com, “By providing immersive, interactive tools, we’re allowing consumers to experience properties in a way that feels almost tangible, bridging the gap between virtual exploration and real-life decision-making. At Housing.com, we are committed to harnessing machine learning (ML) and artificial intelligence (AI) to enhance both our operations and the user experience. By constantly exploring innovative implementations of these technologies, we are not only improving efficiency but also gaining a competitive advantage in the market.”

Through these latest advancements, housing.com reiterates its dedication to pioneering proptech solutions that simplify the home-buying journey and offer memorable, immersive experiences.