Housing.com unveils Mega Home Utsav 2024, anticipates over 53 million reach

The event will be hosted online, reaching property seekers in major cities with exclusive festive offers.

October 8th 2024: Housing.com, India’s No. 1 Real Estate App, is to announce its much-anticipated annual event, Mega Home Utsav 2024. Now in its eighth edition, the event will run from October 1 to November 15, 2024, featuring participation from over 4,200 esteemed developers and channel partners across 34 cities.

Coinciding with the festive season, a period for high-value purchases including real estate, Housing.com will present an array of deals and investment opportunities to potential homebuyers.

The event will be hosted online, reaching property seekers in major cities such as Mumbai, Navi Mumbai, Thane, Pune, Bengaluru, Chennai, Hyderabad, Noida, Gurgaon, Delhi, Faridabad, Ghaziabad, Kolkata, Ahmedabad, Vadodara, Jaipur, Lucknow, Bhopal, Indore, Nagpur, Nashik, Chandigarh, Goa, Coimbatore, Vijayawada, Visakhapatnam, Bhubaneswar, Guwahati, Kochi, Dehradun, Patna, Raipur, Surat and Varanasi.

With demand for residential real estate at an all-time high, factors such as stable housing loan rates and a favourable policy environment serve as significant enablers for homebuyers. Last year, the Mega Home Utsav reached an impressive audience of over 48 million, while the Housing New Home 2024 (HNH’24) that took place during the Jan to March quarter, surpassed 50 million, marking it the biggest event in terms of sales, audience, and participant count.

Some of the key developer partners showcasing their properties are, Nyati Group, Casagrand Builder Private Limited, Western Constructions, Kedia Group, Ashoka Builders India Private Limited, and Kalpataru to name a few.

As part of Mega Home Utsav 2024, Housing.com is rolling out an array of exclusive offers and incentives for homebuyers. Key benefits include a Free EV Charging Port for all flats, pay 20% now and rest on possession payment plan, and flexible financing options. Buyers can secure a property with just 20% payment and enjoy no pre-EMI until possession. Additional perks include a free gold coin upon booking, a flat 9% discount, modern modular kitchens, semi-furnished interiors, free home automation, and attractive rental schemes, among other exciting offers.

Amit Masaldan, Chief Revenue Officer, Housing.com, said, “This year, we expect to engage an audience of over 53 million on our platform. Housing.com remains India’s number one property destination, having maintained traffic leadership for close to three years. The Mega Home Utsav 2024 is more than just an event; it’s an unparalleled opportunity for prospective homebuyers to explore a diverse range of property options and exclusive offers tailored to their specific needs.”

The Mega Home Utsav 2024 will feature exciting new initiatives, including Influencer Marketing videos that allow developers to collaborate with prominent social media influencers to market their properties, and the “Keeping it Real with Housing.com” podcast series, inviting customers to engage with audiences through a unique channel.

To maximise its reach, Housing.com will roll out an omni-channel marketing campaign through digital and traditional media. This includes digital sponsorships of Bigg Boss Season 18 and major cricket events like India vs. Bangladesh and India vs. South Africa matches on OTT-CTV platforms, complemented by impactful campaigns on Instagram and YouTube to boost engagement for Mega Home Utsav 2024.