Vasathi Housing for strategic repositioning to fuel growth

Real estate firm Vasathi Housing Ltd has unveiled its brand refinement strategy to clearly position itself as the trusted developer which delivers quality projects on time by deploying next generation construction techniques and building materials. “We are deeply focused on creating a new benchmark in the real estate sector through our efficient delivery model. Our insights in the real estate industry have shown us that a serious discontent exists amongst the home buyers regarding delays in the project delivery. This observation has deeply inspired us to ensure that we deliver projects on time, every time and to make a sustainable difference to the people and communities we touch,” said P V Ravindra Kumar, CEO, Vasathi Housing Ltd. “We have already invested Rs 50 crore, and have the commitment from our parent company for a further investment of upto Rs 100 crore. We expect to achieve revenues of Rs 100 crores this year, and Rs 200-250 crore next year, making us one of the fastest growing residential focused real estate players in India. We are also envisaging an IPO in the next two years,” added Ravindra Kumar. Recently, Vasathi Housing also unveiled its second project in Hyderabad –Vasathi Navya. Navya is a self-contained gated community with round the clock security. It comprises 190 well configured 2BHK apartments that offer quality living at an affordable price.

source: http://www.realtyplusmag.com/rpnewsletter/fullstory.asp?news_id=19840&cat_id=1